Strategy for simplileap digital
Digital Marketing

Pay Per Click (PPC) Advertising Services

Is an internet advertising model that is used to drive traffic to websites, in which the advertiser pays a publisher (typically a search engine like Google, website owner, or a network of websites) when the Ad is clicked. 

If you own a brand or company, it is very essential you run PPC Ads to target your customers along with other marketing strategiesWe are one of the leading PPC Services in India with experience in wide range of industry verticals. You may get confused with many tools being used to target your customers online, we at Simplileap will ensure you understand each of the concepts and their benefits when you sign up with us.  
Clicks:

How many people click your Ad

Cost Per Thousand Impression (CPM)

It is the cost of thousand impressions. CPM is charged whenever the Ad is successfully displayed.

Click-Through Rate (CTR):

It is the total number of clicks your campaign got in a period divided by total number of impressions.

Average Position:

It is about how your Ad ranks against other Ads

Flat Rate PPC:

It is a fixed amount that will be paid per click

Budget Attainment:

It is a measure on how you have managed the budget for the campaigns

Bid Based PPC:

It’s a model that allows advertiser to competitively bid a price for the Ads.

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Lifetime Value (LTV):

It is the monetary value of a customer to a business and it also helps in calculating to acquire new customers.

Cost Per Click (CPC):

It is a measure of total cost spent for a campaign divided by number of times the Ad was clicked.

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Cost Per Conversion / Acquisition:

It is the price you pay for every new customer acquisition. It is derived by dividing the total cost of conversion by the number of conversions.

Conversion Rate (CVR):

It is the percentage of number of conversions of a campaign divided by its total clicks.

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Quality Score:

A metric created by Google that tells how relevant your Ad content is, using metrics like CTR and other performance variables like landing page experience.

At Simplileap we have dedicated experts in PPC who will manage your Campaigns and have periodic reviews with our customers. Well our CRM will help you connect and interact with our teams seamlessly so that you can leave PPC marketing job to us.