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Search Engine Optimization (SEO)

What we do

SEO stands for Search Engine Optimization, it is the process of getting traffic to your website from the search results on search engines. In other words, it is a technique to optimize your website for various search engines.
The higher your web pages rank on search engines, the more traffic your web pages will have. Depending on the various technologies or CMS your website is developed, you should keep in mind that it should be SEO-friendly. We at Simplileap, think from the end, we ensure that your web pages are search engine friendly and get optimum results.
The following things should be kept in mind while creating the content and development of the pages. Our experts know very well what is required to get maximum results for your website.

Secured Socket Layer (SSL)

It is always advisable to have a safe and secured web page. SSL Certificates will secure the connection between the users’ browser and your server.

Alt Tag

A text that is tagged behind the images so that the search engines index them and show in the results when a particular keyword is searched.

Anchor Text

The words or phrases that are hyperlinked, directing traffic to other web pages

Meta Description

A short summary of a web page that appears on SERPs, often 160 characters that can entice searchers to click a Result.

Click Through Rate

The percentage of clicks on a SERP result relative to how many times searchers saw that result.


A hyperlink that directs traffic to another page, either internally or externally.

Page Views per Session

Number of pages viewed in 1 session by each user, before leaving the site entirely

Dwell Time

The length of time a user spends on a result they’ve clicked on before returning back to the original search engine results page

H1 Tags

H1 Tags are headings on a website page. Paired with the Page Title, gives the search engines more context to what your page is about. You can have additional H1 tags referred to as H2, H3, etc. depending on the heading's importance.

Long Tail Keywords

A string of keywords or phrases, often 3-6 words long. Long tail terms are more specific and are queried less frequently relative to high level, generic terms

SERP Position

The exact ranking in Google. For example, Position 14 refers to Page 2 of Google, since only 10 listings typically appear on Page 1.

Search Queries

Words that users type or say into search engines.

Ranking Factors

The general components that search engine algorithms consider when deciding which pages should rank higher than others.

Structured Data

How SEO elements like metadata, keywords, and HTML are formatted on the page. Data that is structured makes it easier for search engines to crawl and index pages.

Page Views

Number of times a page is viewed.

Page Speed

The amount of time a page takes to completely load, both web and mobile. It is measured in seconds.

Keyword Density

Keyword Density is the percentage of times a keyword appears on a web page compared to the total number of words on a page.


Stands for Search Engine Result Pages. In other words , a search engine like Google contains all the results that users can click on.

Title Tag

The title of a web page that appears on Google SERPs and as text on the browser page.

Conversion Rate

Percentage of people who complete a desired action (click, purchase etc.) divided by the total number of people who visited the page.

Organic Traffic

The number of users who found your site via a search engine on their own free will and not through paid ads or other sites.

Page & Domain Authority

A score that measures how "authoritative" a page is on a scale of 1-10.

Organic Keyword Difficulty

A metric of how easy or difficult it will be to rank for a given keyword in organic search, on a scale of 1-100

Search Volume

The number of times a term is queried per month.

Search Engine Optimization Company in Bangalore

By optimizing the website, you are providing your users with a better browsing experience. SEO is divided into four categories - On-Page SEO, Off-Page SEO, Local SEO, and Technical SEO.

On-page SEO is one of the easiest and most common ways to improve your website visibility. It involves optimizing the website elements, adding keywords to your meta descriptions, using optimal URL format, optimizing image titles, and making sure that high-quality content is written. Whereas Off-page SEO has more to do with driving website traffic and improving your brand reputation. We follow tactics like backlinking, making sure to collect customers’ reviews and testimonials on Google Business Profile, Yelp, and other review sites and lastly creating brand awareness.

Local SEO comes into the picture when you own a local business with a physical storefront and want to trend whenever people search for businesses near them. You start off by adding a physical address and other contact information on your website, making sure that you are listed in local directories, and most importantly creating and maintaining your Google Business Profile. Technical SEO is for more tech-savvy professionals who can help you with crawling, indexing, rendering, and optimizing your website architecture.

Is getting a decent amount of traffic a simple job? Is your online presence getting unnoticed? How can it attract the interest of possible clients? Our expert professionals will answer all your questions also provide you with the ideal route to gain top ranking. We are Simplileap, the Best SEO service Agency in Bangalore. We incorporate effective online strategies to market your business and beat out your competition.

It is tougher to plan, implement, and prepare a search engine optimization plan that gets results for the end clients. Gone are those days where the conventional advertising campaign can land you on the front page of the Google search results. Now, SEO has become an intricate strategy made of several moving parts that need to be addressed effectively for the outcome intended.

Why Choose Us?

We are driven by a passion for providing great work and helping businesses attain their growth objectives. We provide the client with all the data and digital market research to succeed in the online market. In recent years the credibility and authority of the websites have become way more important, so we focus a lot on authority management for your search engine optimization strategy. We also offer various other services that are mentioned below:

  • Creates brand Recognition
  • Enhances Your Website rankings
  • Increasing Visitors to your Website
  • Contributes to better Consumer experience
  • Can Turn into the primary source of Prospects
  • Promotes higher conversion rates and Earnings
  • Boosts the Odds of local users finding your Website when they look online
  • Improves various aspects of your Website like mobile friendliness and loading time
  • Can Help you Maintain a share of This Marketplace
  • We help you to stay ahead of your competitions

Search engine optimization is a valuable investment that you shouldn’t pass. In reality, think about this as the perfect opportunity to build your brand’s recognition and awareness.


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Frequently Asked Questions

Still have Questions?

Here, we've compiled a list of FAQs about our Search Engine Optimization (SEO) services that you might have and many of our clients have asked us:

what is search engine optimization?

Search Engine Optimization is the process of improving a website’s visibility on the search engine.

what is search engine optimization in digital marketing?

It is the process of optimizing the website's content, structure, and technical aspects so that the visibility on search engines increases.

how to increase search engine optimization?

It entails a list of tasks like identifying and making sure to use the relevant keywords, adding those keywords in your meta descriptions, acquiring high-quality backlinks, integrating social media, optimizing and using high-quality content, etc.

how can search engine optimization help your business?

When your website has a high SEO score, the visibility of your website on a search engine is also high, making your business more visible and easily findable in search queries.

what is organic search engine optimization?

It is the process of improving your website's visibility in search engines naturally without paying for any kind of advertisement.

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Let us find out how we can work together to achieve business goals. Please fill out the form and we will be sure to get in touch with you soon.


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