It is always advisable to have a safe and secured web page. SSL Certificates will secure the connection between the users’ browser and your server.

A text that is tagged behind the images so that the search engines index them and show in the results when a particular keyword is searched.

The words or phrases that are hyperlinked, directing traffic to other web pages

A short summary of a web page that appears on SERPs, often 160 characters that can entice searchers to click a Result.

The percentage of clicks on a SERP result relative to how many times searchers saw that result.

A hyperlink that directs traffic to another page, either internally or externally.

Number of pages viewed in 1 session by each user, before leaving the site entirely

The length of time a user spends on a result they’ve clicked on before returning back to the original search engine results page

H1 Tags are headings on a website page. Paired with the Page Title, gives the search engines more context to what your page is about. You can have additional H1 tags referred to as H2, H3, etc. depending on the heading's importance.

A string of keywords or phrases, often 3-6 words long. Long tail terms are more specific and are queried less frequently relative to high level, generic terms

The exact ranking in Google. For example, Position 14 refers to Page 2 of Google, since only 10 listings typically appear on Page 1.

Words that users type or say into search engines.

The general components that search engine algorithms consider when deciding which pages should rank higher than others.

How SEO elements like metadata, keywords, and HTML are formatted on the page. Data that is structured makes it easier for search engines to crawl and index pages.

Number of times a page is viewed.

The amount of time a page takes to completely load, both web and mobile. It is measured in seconds.

Keyword Density is the percentage of times a keyword appears on a web page compared to the total number of words on a page.

Stands for Search Engine Result Pages. In other words , a search engine like Google contains all the results that users can click on.

The title of a web page that appears on Google SERPs and as text on the browser page.

Percentage of people who complete a desired action (click, purchase etc.) divided by the total number of people who visited the page.

The number of users who found your site via a search engine on their own free will and not through paid ads or other sites.

A score that measures how "authoritative" a page is on a scale of 1-10.

A metric of how easy or difficult it will be to rank for a given keyword in organic search, on a scale of 1-100

The number of times a term is queried per month.