
User research foundation
Design decisions are grounded in user research, interviews, analytics, and usability testing, not aesthetic preference alone.
Research-led UX strategy, pixel-perfect UI design, interaction design, and scalable design systems. We design products that users understand immediately, complete tasks efficiently, and return to by choice.
From strategy through to engineering-ready design systems, we cover the full product design lifecycle.
User research and synthesis before design
Design token system and component libraries
Interaction and motion design specifications
WCAG 2.1 AA accessibility validation
Usability testing and iteration

Design decisions are grounded in user research, interviews, analytics, and usability testing, not aesthetic preference alone.

Every design project has defined success metrics. We measure against task completion rate, conversion rate, or satisfaction score, not just visual quality.

We design systems, not isolated screens. A design system that scales is worth ten beautifully inconsistent one-off designs.

Every component is designed with all variants and states, hover, focus, loading, error, disabled, so engineering has everything needed without guessing.

WCAG 2.1 AA is a design constraint, not an audit checklist. Contrast ratios, focus states, and keyboard navigation are validated throughout.

We understand how our designs are implemented. Handoffs are structured for engineering efficiency, not just visual beauty.
01
3–5 days
User interviews, analytics review, competitive analysis, and existing product audit. We synthesise findings into personas, jobs-to-be-done, and design opportunity areas.
02
2–3 days
Experience principles, UX metrics framework, and design priorities. Stakeholder alignment on what good looks like before visual design begins.
03
2–4 days
User flows, navigation design, and content hierarchy. The logic layer that determines how users move through the product.
04
1–3 weeks
Design token system, component library, and high-fidelity screen designs. Component-first approach ensures consistency and engineering efficiency.
05
3–5 days
Interactive Figma or Framer prototype. Usability testing with target users. Iteration based on test findings before finalising.
06
Ongoing
Annotated design files, component documentation, and design tokens for engineering. Design QA throughout implementation.
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
Project-management SaaS
Industrial field services
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New launches
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Scale-stage SaaS
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Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
Simplileap Digital LLP
AAU-8582
DIPP83124Karnataka Startup
November 2020
Residency Rd, Bengaluru, India
UX (User Experience) design focuses on how a product works, research, information architecture, flows, and usability. UI (User Interface) design focuses on how it looks and feels, visual design, components, and aesthetics. We deliver both as an integrated practice.
Yes, user interviews, usability testing, survey design, and analytics analysis are part of our engagement offering. Research grounds design decisions in evidence rather than assumptions.
A design system is a shared library of design tokens, components, and guidelines that ensures consistency across a product and enables faster, higher-quality feature delivery. Without one, every new feature is a new negotiation between design and engineering.
Enterprise products need information architecture that scales with feature depth, navigation systems that handle multi-level hierarchies, and data-dense interfaces designed for expert users. We have experience designing enterprise dashboards, admin tools, and B2B SaaS products.
Figma component libraries using Variables (design tokens), Auto Layout, and component properties. We also produce a documentation site (Zeroheight or Notion-based) and engineering integration guide with token-to-CSS mapping.
Yes, design system audits and extensions are a common engagement. We assess coverage, documentation quality, and engineering adoption, then extend and improve the existing system rather than rebuilding from scratch.
Tell us what you're working on. A senior lead, not a sales rep, replies within one business day.