// Design
Heuristic evaluation, usability testing, accessibility audits, and conversion analysis, structured UX assessments that diagnose problems precisely and produce prioritised improvement backlogs your team can act on immediately.
// Audit types
Expert evaluation against 10 usability heuristics. Fast, comprehensive, no user recruitment required. Ideal for pre-launch review.
Moderated or unmoderated sessions with real users. 5 participants reveal 85% of usability problems in a critical flow.
Quantitative analysis of your conversion funnels, where users drop off, why, and what to change. Requires analytics access.
WCAG 2.1 AA compliance testing, automated scanning + manual keyboard and screen reader testing.
Standardised measurement with SUS, SUPR-Q, or task metrics. Comparable scores against industry and competitors.
Multiple audit methods combined for a complete picture, heuristic, usability, analytics, and accessibility.
// Services
Heuristic Evaluation
Expert review against Nielsen's 10 usability heuristics.
Usability Testing & Analysis
Real-user testing to surface genuine friction.
Conversion Funnel Analysis
Data-driven analysis of conversion barriers.
Accessibility Audit
WCAG 2.1 AA compliance audit with remediation plan.
UX Benchmarking
Standardised UX metrics against industry benchmarks.
// Process
Define audit scope, target user flows, research questions, and success criteria. Determine which audit methods are most appropriate for your questions.
// Stack & frameworks
// Delivery
01
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
D2C wellness brand (Shopify Plus)
National test-prep publisher
// Engagement models
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| UI/UX audit | Conversion lift | ₹75K – ₹2L |
|
| Website or app design / redesign | Redesign projects | ₹75K – ₹12L |
|
| Design system build | Scale-stage SaaS | Scoped within design engagement |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
When conversion rates are declining, user satisfaction scores are low, before a major redesign, before a product launch, or when you have anecdotal evidence that the product is hard to use but no structured evidence of where and why.
Heuristic evaluation: 3–5 days. Usability testing: 1–2 weeks including recruitment. Accessibility audit: 5–8 days. Comprehensive audit combining methods: 3–4 weeks.
An executive summary with key findings, a detailed report with evidence for every finding, severity and effort ratings for prioritisation, specific design recommendations, and a prioritised improvement backlog.
Audit engagements deliver the diagnosis and recommendations. Redesign work to address findings is a separate engagement, typically a UX/UI design project. We can scope this alongside or after the audit.
Yes, our audit methodology applies to web applications, marketing websites, and mobile apps (iOS and Android). Mobile audits include real-device testing.
We audit against WCAG 2.1 Level AA as the standard for legal compliance and quality assurance. We test with NVDA, JAWS, and VoiceOver screen readers alongside automated axe scanning.
// After the audit
