D2C wellness brand
- Challenge
- Checkout UX friction drove abandonment on Shopify Plus.
- Simplileap solution
- UX audit and prioritized checkout fixes without full rebuild.
- Outcome
- Checkout completion +8.4%.
// Design
Usability Testing & Analysis
You are not your user. Usability testing with real people reveals the gap between how you think your product works and how users actually experience it. We design and run testing programmes that surface actionable insights, not just interesting observations.
// Key benefits
What makes this service valuable
Moderated and unmoderated options
Moderated sessions allow deep exploration of mental models and unexpected behaviours. Unmoderated testing scales to more participants faster. We choose the right method for your questions and budget.
Task-based scenario design
Usability tests are only as good as the tasks. We design realistic, unbiased task scenarios that reveal genuine user behaviour, not curated demonstrations.
Insight-driven analysis
Raw observations become actionable recommendations through rigorous analysis, identifying patterns across participants, prioritising by frequency and severity, and mapping to specific design improvements.
// Details
Learning from real users, not assumptions
Usability testing is the most direct way to understand what is happening when users interact with your product. Five participants can reveal 85% of usability problems in a critical flow.
We design testing programmes with clear research questions, appropriate participant recruitment, and systematic analysis. Our reports do not just document what happened, they explain why, and what to do about it.
// What this includes
- Research question definition and test design
- Participant recruitment and screening
- Task scenario writing
- Moderated or unmoderated session facilitation
- Session recording and observation notes
- Affinity mapping and pattern analysis
- Design recommendations with priority scoring
// Deliverables
What you receive
Every engagement produces clear, documented deliverables. Here is exactly what is included in our usability testing & analysis service.
- 01Test plan with research questions and task scenarios
- 02Participant screening criteria and recruitment
- 03Session recordings and observation notes
- 04Usability findings report with severity ratings
- 05Design recommendations for priority issues
- 06Executive summary for stakeholder presentation
// In practice
How usability testing & analysis engagements run
We typically anchor the first sprint on moderated and unmoderated options. You are not your user. Usability testing with real people reveals the gap between how you think your product works and how users actually experience it. We design and run testing programmes that surface actionable insights, not just interesting observations. On Residency Road engagements, discovery maps dependencies and success metrics before sprint one. Design decisions are validated with analytics or moderated tests before engineering commits to build.
// Stack & frameworks
Stack we use for this
Research & strategy
- User interviews
- Analytics audit
- Jobs-to-be-done mapping
- Competitive UX review
Design systems
- Figma variables
- Component libraries
- Design tokens
- Accessibility annotations
Validation
- Moderated usability tests
- Prototype iteration
- Conversion funnel review
- Dev QA partnership
// Delivery
Simplileap execution framework
01
Architecture mapping
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Secure sprints
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
QA & handover
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
Real deployments from Bangalore
National test-prep publisher
- Challenge
- 41% organic impression loss after redesign.
- Simplileap solution
- SEO plugin consolidation, redirect map, and orphan page recovery.
- Outcome
- Impressions recovered to 97% of baseline by week 16.
// Engagement models
How teams engage us
Currency
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| UI/UX audit | Conversion lift | ₹75K – ₹2L |
|
| Website or app design / redesign | Redesign projects | ₹75K – ₹12L |
|
| Design system build | Scale-stage SaaS | Scoped within design engagement |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
Common questions about usability testing & analysis
How many participants do I need for usability testing?+
Five participants reveal approximately 85% of usability problems in a given flow, the standard recommendation for qualitative usability testing. For quantitative benchmarking, 20+ participants are needed. We recommend 5–8 participants per research round, then iterate.
Can you recruit participants for usability testing?+
Yes, participant recruitment is part of our testing service. We define screening criteria with you and recruit from our panel or online recruitment platforms like UserZoom, Respondent, or User Interviews.
Do you conduct remote or in-person testing?+
Both. Remote moderated testing via Zoom is most common and allows participants from any geography. In-person is available in Bangalore. Unmoderated testing is remote by definition.
Ready to get started with usability testing & analysis?
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.