
Brand coherence
Every design decision, colour, type, spacing, imagery, is intentional and aligned to your brand guidelines or the brand direction we define together.
Figma-first web design for marketing sites, landing pages, SaaS products, and complex web applications. Every project is delivered with a design system, annotated handoff, and the engineering support that makes implementation faithful to the design intent.
200+
Projects delivered
Since 2020
Bangalore team
4.9/5
Client satisfaction
100%
Figma-delivered handoffs
Beautiful design that does not convert is an expensive mistake. We approach web design as a business problem, starting with goals and user needs, designing to conversion and trust, and delivering in a form engineers can build faithfully.
Our design process is structured: discovery, information architecture, wireframes, visual design, prototype, and handoff. We do not skip steps. Each phase builds on the last, and each produces a deliverable that can be reviewed and approved before we move forward.
Design system approach, components, not just pages
CRO principles embedded from the first wireframe
WCAG 2.1 AA accessibility validated throughout
Engineering-ready Figma with full annotation
Post-handoff support during engineering implementation
Services included

Every design decision, colour, type, spacing, imagery, is intentional and aligned to your brand guidelines or the brand direction we define together.

We design systems, not isolated screens. Components, variants, and states are defined once and used consistently across every page.

375px is the starting point, not an afterthought. Every layout is designed for the smallest screen first, then enhanced for larger viewports.

Handoffs include annotated specs, exported assets, and clear interaction documentation. Engineers build without chasing clarifications.

CRO principles, hierarchy, trust signals, CTA prominence, and friction reduction, are considered on every page with a conversion goal.

WCAG 2.1 AA colour contrast, focus states, and semantic structure are validated throughout the design process, not at the end.
We use industry-standard design tools and supplement with research and handoff tools that make collaboration with engineering seamless.
Six phases, each with a clear output and stakeholder review.
01
2–3 days
Stakeholder workshops to align on business goals, audience personas, and design success criteria. Competitive landscape review and existing site audit if applicable.
02
2–4 days
Sitemap, content hierarchy, and navigation structure. We define what content exists on each page and how users move between them before visual design begins.
03
3–5 days
Low to mid-fidelity wireframes showing layout, content placement, and interaction patterns. Reviewed with stakeholders before visual design investment.
04
1–3 weeks
High-fidelity Figma designs at desktop, tablet, and mobile. Component-first approach, we build a design system alongside the pages, not after.
05
2–3 days
Interactive Figma prototype for stakeholder review and user testing. We iterate based on feedback before finalising the design for handoff.
06
Ongoing
Annotated Figma with spacing, typography, states, and interaction specifications. Engineering questions answered during development to ensure design fidelity.
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
Cybersecurity ISV
Package
Ideal for
Investment
Includes
Package
Ideal for
Conversion lift
Investment
Includes
Package
Ideal for
New launches
Investment
Includes
Package
Ideal for
Scale-stage SaaS
Investment
Includes


Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
Simplileap Digital LLP
AAU-8582
DIPP83124
November 2020
Residency Rd, Bengaluru, India
We design primarily in Figma, the industry standard for web design and developer handoff. Our files include Variables, Auto Layout, and component libraries that map cleanly to production code.
Discovery → information architecture → wireframes → visual design → prototype → handoff. We do not start visual design before the structure is agreed, it saves time and prevents costly late-stage changes.
Annotated Figma files with all spacing, typography, colour, and interaction specifications. Exported assets in appropriate formats, a component inventory, and documentation of any animation or interaction behaviours.
Yes, if you have guidelines, we extend them into a digital design system. If your brand needs updating, we can incorporate brand refinement as part of the engagement.
We provide copywriting guidance and headline/CTA recommendations. For full copy production, we partner with specialist copywriters or work alongside your content team.
A 5–10 page marketing website takes 3–5 weeks from discovery to handoff. Larger sites with multiple page templates may take 6–10 weeks. We publish a timeline at kickoff based on your scope.
Conversion comes from clarity, trust, and friction reduction, not decoration. We design with content hierarchy, CTA prominence, trust signal placement, and user journey in mind from the first wireframe.
Yes, our redesign process includes a pre-redesign SEO audit, redirect mapping for any URL changes, and validation that structured data and meta information is preserved or improved in the new design.
Share your project brief. We respond within one business day with a clear path from discovery to launch.