What we do

Social Media Marketing (SMM) for business is simply about fishing where the fish are. Social media amplifies your product, your website, and your brand. It allows you to establish and foster a more personal relationship with your potential customers, and when done correctly, can generate website traffic, inbound links, leads, and sales for you.
The bottom line is customers have moved online and they increasingly spend most of their day in front of computers or mobile. The most prominent tools for Social Media Marketing are Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube etc. It is also referred to as Social Media Optimization (SMO).
To make it simple to understand the SMM/SMO journey we can break it down into the following phases:
Awareness: Focuses on the current and potential audience
Engagement: How your audiences are interacting with your content
Conversion: Metrics to demonstrate and measure the effectiveness of your SMM/SMO
Customer: How your active Customers think and feel about your Brand.

Brand Awareness

It is the attention your Brand gets across all Social Media during a specific reporting period

Potential Reach

It’s the number of people who could see your post.

Applause Rate

It is the number of positive actions a post receives, for example Like, Upvote etc.

Cost-Per-Click (CPC)

It is the amount you pay per individual click on your sponsored social media post.

Virality Rate

It is the number of people who shared your post relative to the number of unique views.

Conversation Rate

It is the ratio of comments per post to the number of overall followers you have.

Audience Growth Rate

It is a measure of the speed at which your brand’s following increases on Social Media.

Social Share of Voice (SSoV)

It’s a measure of how many people are mentioning your brand on Social Media compared to your competitors.

Bounce Rate

It is the percentage of page visitors who click on a link in your post only to abandon it quickly without taking any action.

Amplification Rate

It is the number of posts shared to the number of followers.

Social Media Conversion Rate

It is the total number of conversions that came from social media, measured in percentage.

H1 Tags

H1 Tags are headings on a website page. Paired with the Page Title, it gives the search engines more context to what your page is about. You can have additional H1 tags referred to as H2, H3 etc. depending on the heading's importance.

Post Reach

It is the measure of people who have seen the post since it went live. All the social media tools track this metric.

Click-Through Rate (CTR)

It is how often people click on the call to action link in your post.

Average Engagement Rate

It is the number of engagement actions a post receives relative to your total number of followers.

Cost Per Thousand Impressions (CPM)

It is the amount you pay every time a thousand people scroll past your sponsored social media post.

Customer Satisfaction (CSat) Score

The most important metric, it measures how happy your customers are with your products or services.

client testimonials

Vikram franklin,

CMO ,
sa.global

"I have worked with Simplileap’s team on multiple Website Development gigs and their commitment, dedication and expertise is laudable. Reach out to Simplileap if you’re looking for outcome-based approach for Digital Marketing and allied activities."

Susheel Kumar,

Head - Marketing,
Gnani

"With Simplileap we did several projects and we are very satisfied with professionalism shown by every team member. They always deliver what they promise."

Savo Barovic,

Head of Operations,
BLK Advisory Group

"Simplileap team did an amazing job with our website. The process was seamless, the team truly understood what we are trying to communicate via our website as an EV mobility startup. The graphics and designs were superb, fully aligned with our larger brand identity. They made it extremely easy for my non technical staff to manage the website post hand over as well. A very good experience overall."

Aayushi Jain,

Vice President External Relations,
MoEVing

"Very professional and dedicated team. The team at Simplileap were extremely helpful, responsive, flexible and forward thinking. Definitely will recommend them!"

Rajini Dixit,

Finance & Accounts,
Pelatro

"They did a phenomenal job on a social media marketing campaign for us. Their professionalism & on-time delivery is what we appreciated the most. Looking forward to work with them in future as well."

Ashish Joshi

Digital Marketing Head,
Ubincore

"Simplileap is the best!!. I always admire their efforts and level of competence in delivering most optimum solution/ concept/design."

Ajay Giri,

Sr Consultant,
Nisent

Frequently Asked Questions

Still have Questions?

Here, we've compiled a list of FAQs about our Social Media Marketing services that you might have and many of our clients have asked us:

why should we hire you for social media marketing?

The power of social media lies in the ability of the brand to connect with its audience directly and improve engagement, building brand loyalty and awareness. When you partner with us, you are partnering with a team of dynamic and experienced executives who have the knowledge and expertise in social media and are well aware of the latest trends and marketing strategies that play an important role in building a strong online presence.

what is social media marketing?

It is the practice of using social media channels and platforms to market and promote products, services and brands by engaging with the target audience.

what is social media marketing in digital marketing?

Social media marketing is a form of digital marketing where we make use of social media channels and platforms to market and promote products, services and brands by engaging with the target audience.

why social media marketing is powerful?

Social media marketing is gaining popularity in recent times because of the massive user base of millions of active users across the globe, and also because of the ease of reach to the right target audience. Posting regular and relevant content on social media helps to increase brand awareness online and will help users discover it on social media. Collaborating with influencers on social media is also a very powerful tactic to improve your brand awareness and is also a very cost-effective advertising method to reach a larger audience.

how do businesses use social media for marketing?

Businesses use social media for marketing in various ways to promote their product and services. They start with regular content creation and sharing, brand building, and paid advertisements on those platforms, by collaborating with influencers for contests and giveaways. In this way, they engage with their audience and build their brand awareness and presence.

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