Digital Marketing

Social Media Marketing

Social Media Marketing (SMM) for business is simply about fishing where the fish are. Social media amplifies your product, your website and your brand. It allows for you to establish and foster a more personal relationship with your potential customers, and when done correctly, can generate website traffic, inbound links, leads and sales for you. 

The bottom line is customers have moved online and they increasingly spend most of their day in front of computers or mobile. The most prominent tools for Social Media Marketing are Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube etc. It is also referred to as Social Media Optimization (SMO).

To make it simple to understand the SMM/SMO journey we can breakdown into following phases 

Awareness: Focuses on current and potential audience 

Engagement: How your audiences are interacting with your content 

Conversion: Metrics to demonstrate and measure your effectiveness of your SMM/SMO 

Customer: How your active Customers think and feel about your Brand. 

 

Brand Awareness

Is the attention your Brand gets across all Social Media during a specific reporting period

Audience Growth Rate:

It is a measure of speed at which your brand’s following increases on Social Media.

Post Reach:

How many people have seen the post since it went live. All the social media tools track this metric.

Potential Reach:

It’s the number of people who could see your post.

Social Share of Voice (SSoV):

It’s a measure on how many people are mentioning about your brand on Social Media compared to your competitors.

Click-Through Rate (CTR):

It is how often people click on the call to action link in your post.

Applause Rate:

It is the number of positive actions a post receives, example Like, Upvote etc.

Bounce Rate:

It is the percentage of page visitors who click on a link in your post only to abandon quickly without taking any action.

Average Engagement Rate:

It is the number engagement actions a post receives relative to your total number of followers.

Cost-Per-Click (CPC):

Is the amount you pay per individual click on your sponsored social media post

Amplification Rate:

It is the number of post shares to the number of followers.

Cost Per Thousand Impressions (CPM):

It is the amount you pay every time a thousand people scroll past your sponsored social media post.

Virality Rate:

Is the number of people who shared your post relative to the number of unique views

Social Media Conversion Rate:

It is the total number of conversions that came from social media, measured in percentage.

Conversion Rate:

Is the number of visitors who click on a post and then take actions on a page against that page’s total visitors.

Conversation Rate:

It is the ratio of comments per post to the number of overall followers you have.

Customer Testimonials:

These are any customer reviews, endorsement, assessment etc. related to a brand.

Customer Satisfaction (CSat) Score:

The most important metric, it measures how happy your customers are with your products or services.

We provide end-to-end Social Media Services (SMM) / Social Media Optimization (SMO) for our clients right from creating your social media assets to managing it.  We undertake and manage paid Facebook Advertising (Pixel), Instagram Marketing & LinkedIn Advertising. At Simplileap, we will ensure that your business will have a positive impact through our services.