Social Media Marketing
Social Media Marketing (SMM) for business is simply about fishing where the fish are. Social media amplifies your product, your website and your brand. It allows for you to establish and foster a more personal relationship with your potential customers, and when done correctly, can generate website traffic, inbound links, leads and sales for you.
The bottom line is customers have moved online and they increasingly spend most of their day in front of computers or mobile. The most prominent tools for Social Media Marketing are Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube etc. It is also referred to as Social Media Optimization (SMO).
To make it simple to understand the SMM/SMO journey we can breakdown into following phases:
Awareness: Focuses on current and potential audience
Engagement: How your audiences are interacting with your content
Conversion: Metrics to demonstrate and measure your effectiveness of your SMM/SMO
Customer: How your active Customers think and feel about your Brand.