National test-prep publisher
- Challenge
- 41% organic impression loss after redesign.
- Simplileap solution
- SEO plugin consolidation, redirect map, and orphan page recovery.
- Outcome
- Impressions recovered to 97% of baseline by week 16.
// Design
Website Redesign
A website redesign done wrong can erase years of SEO equity and alienate existing users. We approach every redesign with a structured audit, clear success metrics, and a design process that preserves what works while fixing what does not.
// Key benefits
What makes this service valuable
SEO-safe redesign process
Before any visual work begins, we audit your existing traffic, indexed pages, redirect chains, and link equity. The new design is built to protect and improve your organic search position.
User research-backed decisions
We do not redesign on instinct. User interviews, analytics analysis, heatmap review, and session recordings inform every structural and visual decision we make.
Incremental release strategy
Where possible, we design for phased releases, high-priority pages first, then supporting pages, so you see improvement without a big-bang cutover risk.
// Details
How we approach a website redesign
The first step in every redesign engagement is a thorough audit: we review your analytics, identify your highest-traffic and highest-value pages, assess current conversion performance, and catalogue your SEO assets. This surfaces what to protect and what to fix.
We then conduct user research, stakeholder interviews, customer surveys, and analysis of recorded sessions, to understand the gap between what visitors expect and what the current site delivers. This grounds every design decision in evidence.
Only then do we move to information architecture, wireframes, and visual design. The result is a redesigned website that is measurably better, not just visually refreshed.
// What this includes
- Analytics and SEO audit before design starts
- User research and session recording analysis
- Information architecture comparison (old vs new)
- Redirect mapping for all changed URLs
- Component-by-component redesign with A/B options
- Staged delivery: priority pages → supporting pages
- Pre-launch SEO and performance validation
// Deliverables
What you receive
Every engagement produces clear, documented deliverables. Here is exactly what is included in our website redesign service.
- 01Website audit report (analytics, SEO, UX, performance)
- 02User research synthesis and key findings
- 03Updated information architecture and sitemap
- 04Full redesign in Figma (desktop, tablet, mobile)
- 05Redirect mapping document
- 06Developer handoff with annotated specs
// In practice
How website redesign engagements run
We typically anchor the first sprint on seo-safe redesign process. A website redesign done wrong can erase years of SEO equity and alienate existing users. We approach every redesign with a structured audit, clear success metrics, and a design process that preserves what works while fixing what does not. On Residency Road engagements, discovery maps dependencies and success metrics before sprint one. Design decisions are validated with analytics or moderated tests before engineering commits to build.
// Stack & frameworks
Stack we use for this
Research & strategy
- User interviews
- Analytics audit
- Jobs-to-be-done mapping
- Competitive UX review
Design systems
- Figma variables
- Component libraries
- Design tokens
- Accessibility annotations
Validation
- Moderated usability tests
- Prototype iteration
- Conversion funnel review
- Dev QA partnership
// Delivery
Simplileap execution framework
01
Architecture mapping
Dependencies, API contracts, compliance constraints, and performance budgets documented before sprint one.
02
Secure sprints
Two-week increments with GitHub access, demo recordings, and QA checkpoints, client visibility at every stage.
03
QA & handover
Automated tests on critical paths, security review, runbooks, and knowledge transfer to your team.
// Proof
Real deployments from Bangalore
// Engagement models
How teams engage us
Currency
| Package | Ideal for | Investment | Includes |
|---|---|---|---|
| UI/UX audit | Conversion lift | ₹75K – ₹2L |
|
| Website or app design / redesign | New launches | ₹75K – ₹12L |
|
| Design system build | Scale-stage SaaS | Scoped within design engagement |
|
// Company and service positioning
Company and Service positioning is reviewed for production delivery standards by Harsha Parthasarathy (Co-Founder, Strategy & Operations 24+ years IT veteran, IBM, Global Delivery, Program Management) and Keshav Sharma (Co-Founder, Engineering and Lead Architect, Full-stack engineering, product delivery and technical standards).
CIN
AAU-8582
Startup India
DIPP83124
Founded
November 2020
Office
Residency Rd, Bengaluru, India
// FAQ
Common questions about website redesign
Will a redesign hurt my existing SEO rankings?+
Not if done properly. Our process includes a thorough pre-redesign SEO audit, redirect mapping for all changed URLs, and validation of structured data, canonical tags, and crawlability in the new design. We track rankings closely during and after the redesign cutover.
How do you decide what to keep versus change?+
We analyse what is currently working, pages with strong organic traffic, high conversion rates, or low bounce rates, and design to preserve and improve those. What is not working (confusing navigation, poor mobile UX, low-converting pages) is redesigned with evidence-based improvements.
How long does a full website redesign take?+
A typical 10–20 page website redesign takes 6–10 weeks from audit to handoff. Enterprise sites with more pages and complex CMS integration may take 12–16 weeks.
Ready to get started with website redesign?
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.